Visit England

About

VisitBritain/VisitEngland is the national tourism agency of the United Kingdom, operating as a non-departmental public body (NDPB) funded by the Department for Culture, Media & Sport (DCMS). Its primary objective is to promote and enhance the tourism industry in England and the broader United Kingdom. It plays a vital and unique role in several key areas:

Raising Britain's Profile Worldwide: VisitBritain/VisitEngland works to enhance the image and reputation of Britain as a desirable travel destination on the global stage. Through marketing campaigns, partnerships, and collaborations, it aims to showcase the diverse attractions and experiences that the UK has to offer to potential visitors from around the world.

Increasing Tourism Exports: Tourism is an essential contributor to the UK economy. VisitBritain/VisitEngland focuses on increasing the number of international visitors to the country, thus generating revenue from tourism-related activities. This includes attracting tourists from both traditional and emerging markets.

Growing the Visitor Economy: The agency plays a crucial role in developing the visitor economy of England and the UK as a whole. By encouraging tourism, it supports businesses and job opportunities in the hospitality, leisure, and travel sectors, leading to economic growth and prosperity.

Supporting Local and Regional Tourism: VisitBritain/VisitEngland works closely with local and regional tourism bodies and organizations to ensure that the benefits of tourism are spread across various parts of the country. By promoting and supporting tourism at the local level, the agency contributes to a more balanced and sustainable visitor economy.

Providing Insights and Research: The agency conducts research and collects data on tourism trends, visitor behavior, and market insights. This information helps in developing effective strategies and initiatives to target specific markets and demographics.

Collaborating with the Industry: VisitBritain/VisitEngland collaborates with various stakeholders within the tourism industry, including businesses, trade associations, and destination management organizations. This partnership approach ensures a coordinated and unified effort to promote the UK as a tourism destination.